Paid Media

What is Pay Per Click Advertising?

Pay per click, Paid Media or PPC advertising can refer to a variety of different digital advertising channels, but is most notably tied to Google Ads paid search campaigns.

Search Engine Marketing or SEM helps business grow in competitive verticals. This is especially true in industries where it can be a struggle to rank organically on search engines. With PPC marketing, you can visually outrank your competitors in minutes without a long-term SEO strategy.

This is advantageous in competitive commercial niches. In fact, as many as 40% of clicks conducted on high commercial intent search queries can be attributed to the first three ad positions found in paid search results. That’s a percentage your business can’t afford to miss out on.

Pick A Platform, Any Platform Paid Media & PPC Management From Clicks To Conversions

Partnering with E-Professionals means you can drive targeted traffic to your website by placing your ad to the top of any given search engine for keywords that make the most sense for your business. And paying for clicks is just the beginning.

Our ‘Paid Media’ team excels in offering advanced audience targeting through today’s most popular paid platforms such as Facebook, LinkedIn ads for B2B solutions, programmatic display campaigns, and even YouTube advertising. You name it, we can do it.

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