Conversion Optimization

Conversion Optimization

Leave no visitor behind. Make sure you get the most out of every site visit. Conversion Rate Optimization is the process of analyzing the user interaction on your site. This includes the uses of analytics analysis, A/B testing, design changes, and careful lead track to show measurable benefits.

The Intuitive Side

We’ve done this for over a decade and while the technology and user interface trends have changed, the drive to convert the maximum number of visitors hasn’t. Little things like using different images, or change the colour and message of call-to-action buttons can have a real impact on your bottom line.

Our team will test a number of different conversion enhancements as well as implement our best practice user interface elements that we’ve seen are proven to work across industries.

A,B,T – Always Be Testing

We love testing. We like to say: let the data decide. Conversion rate optimization involve enhancing your layout and then creating alternative tweaks. We then send half the traffic to one version, and half the traffic to another version. Over time we accumulate data on which page drives the highest number of conversions.

By doing this the guesswork that most web designers use is eliminated. This takes best practices to another level. The end result is a website that makes the most of your marketing dollars.

Call-To-Action Development

A call-to-action, or sales funnel, focuses on converting visitors into leads. It’s important that you capture a user’s attention “above the fold”

Above the fold refers to the section of your homepage or landing page that is visible to the user before they scroll down. It’s critical to create a compelling call-to-action and imagery to capture the user’s attention during the first critical moments they land on your site.

The Art – Conversion Optimization

Your website is the last step in the larger funnel of your marketing program. It’s crucial that you have compelling buttons, messaging, imagery and contact forms.

We consider everything from the timing of scrolling banners, to the readability of the copy in the messaging. We also make sure that there are easy ways to contact you through contact forms, clearly visible phone numbers and easy to complete captchas.

The Science

A Call-to-Action is really a sales funnel with a lot going on behind the scene. Our contact forms don’t just send a message to your email, they connect to AdLuge – your complete lead tracking dashboard and management system. Because of this, your contact form will also tell AdLuge where your leads came from helping you make better sense of your marketing dollars.

Call tracking numbers are another excellent utility to increase conversion on your site. It makes it possible to dynamically change the phone number on your website depending on where the user came from. This also allows you to know what marketing initiatives are driving the most leads, helping you get a true cost-per-lead.

Frequent Questions

What is a conversion optimization?

A conversion is anything involving customer interaction. Filling out a form, using the phone number provided to call your business, watching your videos, signing up for newsletters- If they’re engaging with your brand, that’s a conversion!

How should I choose between Conversion Rate Optimization or a new website?

Conversion Rate Optimization takes your website from an unappealing site with little involvement with your target audience, to a site that promotes interaction with users on a clean, attractive site. If you want to simply enhance the website you already have, a Conversion Rate Optimization is likely all you’ll need.

How will I be able to tell that my optimized page is making any difference?

With the help of metric tracking tools like Google Ads, you’ll have up-to-date information on the performance of your site. With these tools, you’ll be able to compare search and traffic data of your original website and your optimized page, giving you solid evidence on its newly increased performance.

Will Conversion Rate Optimization bring me more traffic?

The main purpose for a Conversion Rate Optimization isn’t traffic, but it will help convert the traffic you already have. If you’re looking to increase traffic, your best bet is to pair your newly optimized site with proper SEO content and a strong PPC campaign.

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